Sievewright & Associates is focused exclusively on serving the needs of Credit Unions and the business and technology partners they work with.
With more than 30 years of financial services experience, Mark Sievewright has worked directly with numerous Credit Unions in the successful formulation and execution of their strategic, business and technology plans. He is the recipient of a number of industry awards including the Ambassador Award merited by the World Council of Credit Unions (WOCCU) for his services to credit unions.
Mark is a recognized financial services thought-leader with a unique understanding of, and insights to, the digital banking and payment services markets. He is the Lead Subject Matter Expert for CUNA’s newly established Digital Transformation Task Force and has led strategic planning and technology evaluation projects for Credit Unions ranging from $500M to $50 Billion in assets.
Mark has held senior leadership positions at HSBC, MasterCard International (where he led the firm’s brand marketing and commercial services division in the EMEA region), Payment Systems Inc. (where he served as CEO), TowerGroup (where he served as CEO) and Fiserv (where he served as vice chairman and president of the Credit Union Solutions division serving 2,600 credit unions).
In April 2017, Mark established Sievewright & Associates and is uniquely focused on providing credit unions with valuable strategic insights and trusted technology guidance to drive their business growth and member experience initiatives, both effectively and efficiently. He is the co-author (with Microsoft executive, Guillermo Kopp) of a book titled, Digital Life, published in December 2020.
With a passion for the credit union industry, Loretta has spent almost 25 years both as a credit union executive and as a senior consultant helping guide credit unions through their digital transformation journeys.
Loretta is an industry expert specializing in the areas of Digital Banking, Loan and New Account Origination, CRM, Analytics, Digital Payments and holds certifications as a Certified Scrum Master®, Certified Scrum Product Owner®, Certified Kanban Coach® and Certified Cryptocurrency Expert™.
Spending 19 years at a $10B credit union serving as the Senior Vice President of Digital Channels has given Loretta unique insight into the specific needs of credit unions and their members. This foundation proved invaluable during the last 4 years as a Senior Consultant helping numerous credit unions make strategic decisions about their digital goals and future fintech partners.
Luann Lundell-Matthews is a highly respected business and technology leader with more than 30 years of financial services experience gained mostly on the technology vendor side of the industry.
Luann was a member of Fiserv Credit Union Solutions’ senior leadership team for many years and led the Spectrum core processing team. She has worked closely with Credit Unions of all sizes for more than 20 years gaining a unique range of Credit Union core systems and payment systems experience and expertise.
During her career, Luann has held leadership roles in all core system technology disciplines, consistently winning recognition from clients.
Luann retired from Fiserv in 2018 and became an Associate of Sievewright & Associates in January 2019.
Mark Sievewright serves on the Board of advisors at Micronotes, a marketing automation company serving financial services providers. The company’s fast, automated and cloud-based digital interview platform applies machine learning to customer data to improve customer engagement and effectively cross-sell financial services through the digital service channels. A privately held company, Micronotes is based in Cambridge, Massachusetts.
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