Sievewright & Associates is focused exclusively on serving the needs of Credit Unions and the business and technology partners they work with.
With more than 30 years of financial services experience, Mark Sievewright has worked directly with numerous Credit Unions in the successful formulation and execution of their strategic, business and technology plans. He is the recipient of a number of industry awards including the Ambassador Award merited by the World Council of Credit Unions (WOCCU) for his services to credit unions.
Mark is a recognized financial services thought-leader with a unique understanding of, and insights to, the digital banking and payment services markets. He is the Lead Subject Matter Expert for CUNA’s newly established Digital Transformation Task Force and has led strategic planning and technology evaluation projects for Credit Unions ranging from $500M to $50 Billion in assets.
Mark has held senior leadership positions at HSBC, MasterCard International (where he led the firm’s brand marketing and commercial services division in the EMEA region), Payment Systems Inc. (where he served as CEO), TowerGroup (where he served as CEO) and Fiserv (where he served as vice chairman and president of the Credit Union Solutions division serving 2,600 credit unions).
In April 2017, Mark established Sievewright & Associates and is uniquely focused on providing credit unions with valuable strategic insights and trusted technology guidance to drive their business growth and member experience initiatives, both effectively and efficiently. He is the co-author (with Microsoft executive, Guillermo Kopp) of a book titled, Digital Life, published in December 2020.
Credit union industry veteran, Steve Langley, is Managing Director, Strategic Advisory Services at Sievewright & Associates, an SRM Company.
Following his retirement from SchoolsFirst FCU in June 2022, Steve joined our team to focus primarily on developing and fulfilling client engagements in the Strategic Planning and MergerMAP areas of our business. Additionally, Steve features as a keynote speaker in credit union industry conferences and events.
Steve brings a wealth of experience and a highly impressive track record of success to our business. At SchoolsFirst, Steve served as SVP, Member Service Experience. Prior to that, he played a key role in the merger of Schools Financial CU (a $2.1 billion credit union) with SchoolsFirst FCU. Steve’s 30 years of credit union leadership experience also includes senior leadership roles as Chief Retail Officer, VP of Sales & Service, Branch Operations, and Training and Development. Also, Steve has merited a number of credit union industry awards and is a past member and Chair of CUNA’s Operations/Member Experience Executive Council.
With a passion for the credit union industry, Loretta has spent almost 25 years both as a credit union executive and as a senior consultant helping guide credit unions through their digital transformation journeys.
Loretta is an industry expert specializing in the areas of Digital Banking, Loan and New Account Origination, CRM, Analytics, Digital Payments and holds certifications as a Certified Scrum Master®, Certified Scrum Product Owner®, Certified Kanban Coach® and Certified Cryptocurrency Expert™.
Spending 19 years at a $10B credit union serving as the Senior Vice President of Digital Channels has given Loretta unique insight into the specific needs of credit unions and their members. This foundation proved invaluable during the last 4 years as a Senior Consultant helping numerous credit unions make strategic decisions about their digital goals and future fintech partners.
Cynthia brings a unique range of credit union experience with over 30+ years in executive leadership and technology. Cynthia has had the opportunity to work with and help advance four successful and progressive credit unions during her career. Most recently, she was at Visions Federal Credit Union in New York serving as SVP/Chief Information and Innovation Officer.
During her career, Cynthia has worked at the following organizations: Chaco Credit Union; Mid-First Credit Union; Wright-Patt Credit Union; and Visions Federal Credit Union.
She has won numerous credit union industry awards and has served on various CUNA Councils and industry groups (she is currently a member of CUNA’s Digital Task Force). Also, she is a certified expert in Blockchain and Bitcoin, and serves as an Instructor and Mentor for the Cybersecurity Program at Binghamton University (NY).
Mark Sievewright serves on the Board of advisors at Micronotes, a marketing automation company serving financial services providers. The company’s fast, automated and cloud-based digital interview platform applies machine learning to customer data to improve customer engagement and effectively cross-sell financial services through the digital service channels. A privately held company, Micronotes is based in Cambridge, Massachusetts.
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